Monday, April 27, 2015
When you are big enough
You can make people tell you anything you need to know. This is quite useful when you are a major restaurant chain seeking to know if the products you buy are GMO or not. And when they find out, Chipotle has decided to say no to GMO products in the food they serve.
In a first for a major restaurant chain, Chipotle Mexican Grill on Monday will begin serving only food that is free of genetically engineered ingredients.The food growers will tell a large corporation if their product has GMO, but labeling for little people like us is bad and can't be allowed.
“This is another step toward the visions we have of changing the way people think about and eat fast food,” said Steve Ells, founder and co-chief executive of Chipotle. “Just because food is served fast doesn’t mean it has to be made with cheap raw ingredients, highly processed with preservatives and fillers and stabilizers and artificial colors and flavors.”
In 2013, Chipotle was the first restaurant chain to indicate which items contained genetically modified organisms, and a small but growing number of restaurants, largely in fine dining, also now label their menus.
Grocers, too, are moving to offer consumers more products free of genetically altered ingredients. The shelves and cases in Whole Foods stores are to be free of products containing such ingredients by 2018, and Walmart is vastly expanding its selection of organic foods, which are free of genetic alteration by law.
Even big food companies are moving to take genetically modified ingredients, or G.M.O.s, out of their products or to label products so that consumers know which are free of them.
Whether other major restaurant chains will follow Chipotle’s lead is uncertain. The increased demand for such products has made them more expensive and difficult to obtain in the amounts that big businesses need.
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