THE BURNED OVER DISTRICT

The Republican/Teabaggers have put together a game plan of attacks, lies and misinformation for their continued assault on Obamacare, the slightly improved version of Romneycare which was devised by the Heritage Foundation.

The memo distributed to House Republicans this week was concise and blunt, listing talking points and marching orders: “Because of Obamacare, I Lost My Insurance.” “Obamacare Increases Health Care Costs.” “The Exchanges May Not Be Secure, Putting Personal Information at Risk.” “Continue Collecting Constituent Stories.”

The document, the product of a series of closed-door strategy sessions that began in mid-October, is part of an increasingly organized Republican attack on the Affordable Care Act, President Obama’s signature legislative initiative. Republican strategists say that over the next several months, they intend to keep Democrats on their heels through a multilayered, sequenced assault.

The idea is to gather stories of people affected by the health care law — through social media, letters from constituents, or meetings during visits back home — and use them to open a line of attack, keep it going until it enters the public discourse and forces a response, then quickly pivot to the next topic.

For a House more used to disarray than methodical game plans, the success so far has been something of a surprise, even to the campaign’s organizers.

“Yeah, there is a method being followed here,” said Representative Michael C. Burgess, a Texas Republican involved in the effort, “but, really, these stories are creating themselves.”

First it was the malfunctioning website, HealthCare.gov, then millions of insurance policy cancellation notices sent to individuals with plans that did not meet the requirements of the health law. Earlier this week, the House aired allegations that personal data is insecure on the Internet-based insurance exchanges.

At a congressional field hearing set for Friday in Gastonia, N.C., the line of attack will shift to rate shocks expected to jolt the insurance markets in the next two years. Coming soon: a push to highlight people losing access to their longtime physicians and changes in Medicare Advantage programs for older people.

If only the ACA had been passed by a white president. Now we have to see if anyone can put forth an effective counterstrategy knowing what is coming.