Wednesday, June 19, 2013
Firefox News
From the WaPo:
The maker of the popular Firefox browser is moving ahead with plans to block the most common forms of Internet tracking, allowing hundreds of millions of users to limit who watches their movements across the Web, company officials said Wednesday.This will make you commercially less valuable, but still let people follow you for other reasons.
The decision comes despite intense resistance from advertising groups, which have argued that tracking is essential to delivering well-targeted, lucrative ads that pay for many popular Internet services. When Firefox’s maker, Mozilla, first publicly suggested in February that it might limit blocking, one advertising executive called it “a nuclear first strike” against the industry.
Widespread release of the blocking technology remains months away, but Mozilla officials spoke confidently Wednesday about the growing sophistication of tools they are building to limit the placement of “cookies” in users’ browsers.
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