THE BURNED OVER DISTRICT

The ultimate market includes every member of the population. And according to the National Gun Dealers Lobby a/k/a the NRA, the 2nd Amendment makes all of the population eligible to buy any guns, in any quantity with as much ammunition as they can carry.

In business, the idea that a new product would catch on and proliferate throughout the population is a company’s dream because it means for a time period, there would be a rapid growth in demand and sales for what could be the newest fad. However, a fad product’s popularity is usually driven by mass media programming, emotional excitement, peer pressure, or desire to not be left out of a group, but typically, demand generally falls off after the product’s novelty wears off. Despite America’s fascination with firearms, and an overabundance of guns in the population, there has been a resurgent proliferation of firearms driven by the emotional excitement, media programming, and peer pressure from the National Rifle Association that gun ownership is a necessity to be a patriotic American. As far as the NRA is concerned, there will never be enough firearms in the population, and recent events revealed that according to the NRA, there are no Americans who should be restricted from owning guns and no reason for any American to destroy the guns they have.

It is unclear, and without logic, why the NRA and their gun fanatic supporters object to the idea of conducting a background check on prospective gun purchasers except that they believe that criminals, terrorists, and mentally unstable Americans should have unrestricted access to as many firearms as they can afford. According to gun zealots and the NRA, conducting background checks is a direct assault on Americans’ constitutional rights, and yet most Americans are subjected to background checks throughout their entire lives but they never complain they are an attack on the Constitution. Any American who buys a home, car, or appliance on credit goes through a background check, and students applying for admittance to a college or university must submit to some form of background check. It is a common practice for prospective employees to be asked to submit a department of motor vehicles background check before being considered for employment, and obviously few unemployed people go running to courts complaining their Constitutional rights are under assault when they apply for a job. However, guns are different because groups like the NRA are duty-bound to push gun purchases to enrich the firearm and ammunition industry regardless if prospective purchasers have a criminal record or are mentally unstable.

And we even have a video clip of Wayne LaPierre deciding who should be allowed to own guns without restriction.