Friday, February 25, 2011
The Wal-Mart of weed
That is how a most energetic hydroponics store called weGrow bills itself.
The 10,000-square-foot weGrow store, which opens Saturday at 1537 Fulton Ave., is the first national franchise for a company that bills itself as a supply and training destination for legal pot growers.They have everything except the herbal matter itself. And very honest about what they are selling and who they are selling to. The Costco of Cheeb, The Macy's of Mary Jane, The Target of Tea, The K-Mart of Kif, The Sears of Spliff and perhaps someday if they go international, The Canadian Tire of Cannabis.
The enterprise, started in Oakland last year as a warehouse store called iGrow, and doesn't sell any marijuana.
Yet the gardening emporium attracted national attention for its unbridled embrace of the marijuana culture. It featured an on-site doctor offering medical pot recommendations and sales staff eagerly pitching grow lights and nutrients while teaching people how to raise bountiful cannabis buds.
The Oakland location is being reorganized as a non-retail distribution hub for a network of retail hydroponics outlets. The Sacramento store – billed as "the first honest hydro store" – is to be followed by weGrow stores in Arizona, Colorado, New Jersey and Oregon in coming months.
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