Sunday, November 23, 2008
Holy Crap!
According to the most recent sales figures, a Chinese beer that tastes the same going in as it does going out has taken the world wide sales lead from the American beer that tastes the same going in as it does going out.
Last year, Bud Light sold 5.18bn litres - about 9bn pints - while Snow sold 5.12bn, according to the industry statistics provider Plato Logic. In the first nine months of this year, Snow has sold 5.1bn litres, according to the third-quarter results of the company that makes it, China Resources Snow Breweries (CR Snow). And while sales of Snow are growing at about 20%, those of Bud Light, according to industry estimates, are down in its biggest market, the US, for the same period.And what is the selling point of Snow?
As a result, Snow is believed to now be bigger than Bud Light and its position at the top of the global booze league is likely to be confirmed at the end of the year.
Reviewers at the monthly beer magazine BeerAdvocate rated it "D", describing it as "unimpressive" and "extremely drinkable, like water".No thanks, I get up too often at night already.
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