Tuesday, November 20, 2007
Selling refrigerators to the Inuit
Used to be the ultimate example of a great salesman. Nowadays, the Inuit are finding refrigerators are coming in handy. The ultimate example will have to move south, to Phoenix perhaps.
The city of Phoenix in Arizona sits in the middle of a desert that for the past 11 years has been suffering a punishing drought. Temperatures in the city rose above 43C (110F) for a record 30 days this year and water levels in the rivers that supply its 1.5 million people with drinking water are at near-record lows.For sheer stupidity, this idea ranks right up there with thinking Republicans can run a government somewhere besides into the ground. But someone has got a plan for making lots of money and has actually convinced people that it will benefit them. In the end, a few hustlers will pocket a lot of money and the rest will probably end up with less jobs and water than they have now, and a monument to foolishness in their backyard.
A perfect spot then to build what is described as a "year-round watersports paradise", in which visitors will be able to revel in whatever watery pastime takes their fancy.
Scuba diving? No problem. White water rafting? Step this way to the largest man-made white water channel in the world. Surfing your thing? Then come barrel under perfect 12ft waves.
The businessmen behind Waveyard say they plan to recreate the seascape of Indonesia or Hawaii in an area that has just eight inches of rainfall a year.
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