Saturday, July 28, 2007
Marketing - It's not just for Republicans anymore
According to this report from McClatchy, other terrorists are now waking to its advantages.
Think: "Safe, clean and green."Their efforts are still amateurish, but who could object to a banner that reads "No more threat for our foreign visitors and guests." Rebranding has to start somewhere. No one expects Hamas to change overnight, but image control sure did work for Our Dear Embattled Leader.
One month after seizing the Gaza Strip in a military rout that shattered brittle Palestinian unity, Hamas is embarking on a radical marketing campaign to promote what it calls "the new face of Gaza."
They call it the "Gaza Riviera."
Lime-green Hamas banners flutter over Gaza City with a message in English for aid workers and journalists worried about being kidnapped: "No more threat for our foreign visitors and guests."
Bearded gunmen in blue-gray camouflage uniforms who helped seize control of Gaza now rush to settle routine neighborhood squabbles and family disputes.
Once-deserted Mediterranean beaches are now filled with dozens of families holding picnics to escape the summer heat until long after midnight.
On Monday, Hamas is planning to take journalists on a special tour of the Gaza Strip, from the packed beaches to the bullet-scarred security compounds its Islamist fighters overran last month when they ousted Fatah forces loyal to Palestinian Authority President Mahmoud Abbas.
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