Saturday, August 26, 2006
Oh those naughty Canadians
Lakehead University is poking fun at U.S. President George W. Bush and his Ivy League alma mater in an edgy new guerrilla marketing campaign intended to lure students to its Thunder Bay campus.
Dubbed "Yale Shmale," the $100,000 promotion features an image of Bush — Yale University, Class of 1968 — on posters that will be plastered on construction sites and other outdoor locations across the Greater Toronto Area.
"Graduating from an Ivy League university doesn't necessarily mean you're smart," reads the second of two posters set for release, "Choosing Lakehead does."....
.....Officials with Yale did not return phone calls.
A White House spokesperson refused comment.
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